That’s Not Paleo

Just because a product has paleo buzzwords does NOT make it paleo. READ THE LABELS. I’m going to say this again because of how passionate I am about this.

Read. The. Labels.

Fellow blogger and paleo enthusiast, What Would John Mack Eat, posted about this a while ago. I’d like to piggy back off of the importance of his blog post.

There are two products I would like to expose as NOT PALEO. They advertise themselves as such, but it’s full of shit. Literally and figuratively. Excuse my language.

PaleoBar by Designs for Health


Designs for Health is a company who claims to sell “paleo bars” and “paleo protein”. I came across their product once and flipped over to the ingredients. DISCOVERY = not paleo. Even their website says the bars “contain no artificial sweeteners, but include natural ones such as xylitol, maltitol, and erythritol“. What is natural about those WORDS?

Even better, the first few ingredients of PaleoBar™ Vanilla/Almond Coated include “a protein base of whey/rice protein concentrate“.

caveman eating2
Caveman Crunch Bars by Caveman Foods
Alas, these Caveman Crunch bars are also not paleo. Their website says they are gluten free, paleo friendly, and that they are “minimally processed”.
Check out the ingredients in their Dark Chocolate Cherry Nut Bar:
“Almonds, sunflower seeds, brown rice syrup, organic dark chocolate(organic cane syrup, organic chocolate, organic cocoa butter, soy lecithin, organic vanilla), dried bing cherries, dried cranberries (cranberries, sugar) raisins, evaporated cane syrup, sesame seeds, cashews, sea salt.”

What would happen if I sold a a hunk of bacon and wrapped it in a package that says “Vegan Bar”? Hmmm?

Looks like these companies are jumping on the paleo bandwagon simply to make a profit. BEWARE. Read the labels.

7 thoughts on “That’s Not Paleo

  1. littleblissbook

    Ugh I hate these companies. More of these companies should be getting sued, just like Naked Juices is now by PepsiCo. I never purchase anything without reading a label, it’s just habit. If I read, soy, corn, wheat, sugar, or any other indecipherable ingredient my brain goes “eh, next”.

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